iNurture

We Nurture Your Gym Leads. You Get Appointments.

We work your old and new leads via 2‑way iMessage so more people actually walk through your doors. No retainer. You only pay when they show.

You'll receive a text message within 60 seconds showing how it works

Hey, it's Sarah from Iron Core Fitness!
Is this the same Alan that inquired about our Apex Training program a few months ago?
Hi, yes it is Alan.
Perfect! My manager asked me to reach out, but I didn't want to spam you. Are you still looking?
A little, yeah. Just haven't pulled the trigger yet.

Real 2‑way conversations, not spam blasts.

Common reasons leads don't show up

Delayed or limited follow-up

Speed to lead makes a difference. Many gyms reach out after a delay, and often stop after one or two attempts.

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Old leads get overlooked

Those older leads in your CRM? They often don't get the attention they need to convert.

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Staff have competing priorities

Your team is focused on training members, so consistent follow-up can be challenging.

How It Works

1

We connect with your existing leads

Simply share your leads from the last 6–12 months, plus any new ones as they come in.

2

We nurture them with personal outreach

Quick initial contact, thoughtful follow-ups, reschedules, and reminders via iMessage—until they book or let us know they're not interested.

3

You only pay for appointments that show

We track confirmed shows together and you're only invoiced for the people who actually walk through your door.

Why this beats hiring setters or another agency

Compared to setters

  • No training, no turnover, no payroll
  • Works 24/7, never takes a day off
  • Handles unlimited conversations simultaneously

Compared to ad agencies

  • No retainer, no monthly minimums
  • No guessing with new ad creative
  • Get more ROI from leads you already paid for

Who this is / isn't for

Perfect for

  • Semi-private / transformation gyms (charging $150–$400/mo or 6–12 week programs)
  • Already getting 100+ leads/month or sitting on 1,000+ old leads
  • Ready to close the consults we send (or have a coach who can)

Not a fit if

  • Your lead volume is currently under 50/month
  • Following up on scheduled consults isn't feasible right now
  • Your membership is priced under $100/mo (the math may not work yet)

Frequently Asked Questions

Do you run our ads or generate new leads?

No, we focus on lead conversion. We help your existing leads—the ones you've already invested in—turn into actual appointments and clients.

What if people don't show up?

You only pay for confirmed shows. A "show" means someone who arrives at your facility for their scheduled appointment. We track this together using a shared system.

What tech do we need?

Just your existing calendar system—Calendly, Acuity, Google Calendar, or whatever you're already using. We integrate with your current setup, and it typically takes under 30 minutes.

How quickly can we get started?

Most clients are live within 48-72 hours. Once you share your lead list, we'll configure everything and begin reaching out.

What's the commitment?

Month-to-month with no long-term contract. If it's not delivering results, you can cancel anytime. That said, our clients typically stay because they're seeing consistent appointments.